[Declhan]

In the salon industry, tracking ROAS properly is almost impossible with the software most salons are stuck using. Platforms like Shortcuts, Phorest, or Kitomba are built on technology that hasn’t really advanced since the 90s, and they simply don’t allow end-to-end tracking. What that means is you can’t follow a client journey from the moment they click an ad, to when they book, to what they actually spend in the salon.

The closest you can get with those systems is to set up things like landing page redirects after a booking. That might give you a rough idea of how many bookings came from a particular campaign, but it’s still not accurate—and it doesn’t tell you what those bookings are worth in real dollar terms. For example, two new bookings might look the same in a basic system, but one client could come in once for a $150 service, while another could go on to spend $5,000 over the next 5 years. Without real tracking, you’d have no way of knowing which ad spend is bringing you the right type of clients.

That’s the exact problem I wanted to solve, and why I created Maruflow, the booking software we use at Circles. Maruflow allows true end-to-end attribution, so I can see with complete accuracy how our Meta and Google ads are performing—not just in generating bookings, but in generating revenue. For example, I can track a click on an ad, see that it resulted in a new client booking, then follow that client’s actual spend in the salon over their lifetime. If that client spends $300 on their first visit, $500 over the next few months, and $5,000 over several years, Maruflow ties that revenue back to the original ad campaign that brought them in. That’s real ROAS, and it allows us to make much smarter, data-driven decisions about where to allocate our marketing budget.

The exciting part is that we’re about to make Maruflow available to the public, so other salons can finally have access to this level of insight too. If you’d like to be one of the first to try it, you can sign up for the waitlist here: https://www.maruflow.com/

• This reply was modified 1 month, 3 weeks ago by  Declhan.

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Maruflow - Be the first to flow.

Maruflow automates bookings, payments, loyalty, and admin for salons, so you can focus on your clients. Join the waitlist and be the first to flow.